Posted by: Rebecca Bosanquet
You’ve got an amazing boutique or you’re a talented designer with a beautiful collection. Maintaining a fresh and attractive blog is essential in order increase your brand awareness and engage your readers. But how can you get people to take notice, attract new readers and keep them interested?
A few weeks ago, we spoke to renowned style blogger Soraya Bakhtiar whose impressive blog strategy has enabled her to grow her readership to over 14,000 readers in less than a year. Impressive. Today we are going to bring you a combination of her tips as well as some extra pointers from AGORIQUE members on how to stand out from the blogger crowd and build a network of loyal followers who will keep coming back for more.
1. Create a Clear and Concise Bio
AGORIQUE member and London luxury scarf label ABO London hits the nail on the head with their about section which includes info about their background, experience and personality.
2. New is Key
Although you may not necessarily be creating new products on a regular basis, having a blog feed on your website is a fantastic way to get people coming back. One way of ensuring constant content is to include a section such as ‘this weeks top picks’ section on your blog. Stunning UK jewellery label astrid & miyu do this and readers love checking out their latest creations.
3. Link to Other Social Media Outlets
Linking your blog to your Instagram, Tumblr, Facebook and Twitter helps to increase readership. Kirsten Goss does this by including her Tumblr images on the inspiration section of her blog and inviting readers to follow her at the ‘daily goss’ to see pictures from behind the scenes on her ad her team’s travels across the globe. Social media is the most cost effective way of getting your brand out there. So play around with the different outlets to see which one is right for your message and purpose then link it back to your blog.
4. Create your own Content
If you are struggling with content, you should make sure you let your personality shine through by telling your story (e.g sourcing, product shots, and photo coverage of pop up shops and events) to help engage with your audience while also involving them. AGORIQUE member luxury jewellery label astrid & miyu interact with their readers by interviewing influential people in the fashion industry and asking questions that readers can also comment on. In an interview with Laura from YSL Beauté they ask her how she would personally wear and style her favourite astrid & miyu collection. This is a great way of engaging with readers and adding a personal touch. Also, as Soraya suggests you should always try to answer the comments that people leave on your blog.
Another great way of letting the personality of your brand shine through is by including a behind the scenes section on your blog like astrid & miyu. This section can include photos and information about the people working for the brand as well as behind the scenes event coverage.
5. Make Friends and Collaborate!
Meaningful collaborations between your blogs, other blogs and websites is a great way of increasing readership as it opens you up to new audiences and allows others to endorse your products. A great method of collaborating is by including interviews. Soraya is the queen of interviews and recommends always using hashtags and labeling all the brands and items you’re featuring or talking about, allowing people to ‘find you’.
Another great way of collaborating is to appear in the blogs like that of youngbritishdesigners.com which include features such as ‘One to Watch’. It’s important to get your pieces seen by bloggers and get them mentioned on other blogs…Just like AGORIQUE member label Borne by Elise Berger who appeared in the ‘The Things I Love’ from guest blogger Robin.
If you would like to have your collection or store featured in the AGORIQUE blog or have any extra tips we would love to hear from you and help you to grow your brand. Email us at firstname.lastname@example.org. Thanks!