TIPS from the Social Media Experts: 5 Tips to Grow and Engage your Blog Audience

Posted by: Rebecca Bosanquet

You’ve got an amazing boutique or you’re a talented designer with a beautiful collection. Maintaining a fresh and attractive blog is essential in order increase your brand awareness and engage your readers. But how can you get people to take notice, attract new readers and keep them interested?

A few weeks ago, we spoke to renowned style blogger Soraya Bakhtiar whose impressive blog strategy has enabled her to grow her readership to over 14,000 readers in less than a year. Impressive. Today we are going to bring you a combination of her tips as well as some extra pointers from AGORIQUE members on how to stand out from the blogger crowd and build a network of loyal followers who will keep coming back for more.

Soraya Bakhtiar

1. Create a Clear and Concise Bio

AGORIQUE member and London luxury scarf label ABO London hits the nail on the head with their about section which includes info about their background, experience and personality.

ABO London

2. New is Key

Although you may not necessarily be creating new products on a regular basis, having a blog feed on your website is a fantastic way to get people coming back. One way of ensuring constant content is to include a section such as ‘this weeks top picks’ section on your blog. Stunning UK jewellery label astrid & miyu do this and readers love checking out their latest creations.

astrid and miyu

3. Link to Other Social Media Outlets

Linking your blog to your Instagram, Tumblr, Facebook and Twitter helps to increase readership. Kirsten Goss does this by including her Tumblr images on the inspiration section of her blog and inviting readers to follow her at the daily goss to see pictures from behind the scenes on her ad her team’s travels across the globe. Social media is the most cost effective way of getting your brand out there. So play around with the different outlets to see which one is right for your message and purpose then link it back to your blog.

daily goss

4. Create your own Content

If you are struggling with content, you should make sure you let your personality shine through by telling your story (e.g sourcing, product shots, and photo coverage of pop up shops and events) to help engage with your audience while also involving them. AGORIQUE member luxury jewellery label astrid & miyu interact with their readers by interviewing influential people in the fashion industry and asking questions that readers can also comment on. In an interview with Laura from YSL Beauté they ask her how she would personally wear and style her favourite astrid & miyu collection. This is a great way of engaging with readers and adding a personal touch. Also, as Soraya suggests you should always try to answer the comments that people leave on your blog.

astrid and miyu

Another great way of letting the personality of your brand shine through is by including a behind the scenes section on your blog like astrid & miyu. This section can include photos and information about the people working for the brand as well as behind the scenes event coverage.

astrid and miyu

5. Make Friends and Collaborate!

Meaningful collaborations between your blogs, other blogs and websites is a great way of increasing readership as it opens you up to new audiences and allows others to endorse your products. A great method of collaborating is by including interviews. Soraya is the queen of interviews and recommends always using hashtags and labeling all the brands and items you’re featuring or talking about, allowing people to find you.

Soraya Bakhtiar

Another great way of collaborating is to appear in the blogs like that of youngbritishdesigners.com which include features such as ‘One to Watch’. It’s important to get your pieces seen by bloggers and get them mentioned on other blogs…Just like AGORIQUE member label Borne by Elise Berger who appeared in the ‘The Things I Love’ from guest blogger Robin.

The Things I Love

If you would like to have your collection or store featured in the AGORIQUE blog or have any extra tips we would love to hear from you and help you to grow your brand. Email us at press@agorique.com. Thanks!

6 Tips to Ensure a Smooth and Sustainable Transition into the World of M-Commerce

Posted by: Verónica Maya 

M-COMMERCE is all the rage these days and we don’t think it’s a fad. With the growth of smart devices, mobile offers so much more to consumers than just texting, emailing and facebooking – oh and I suppose calling should be included in that list – consumers are now able to view your collections, like your collections and buy your collections. As a designer or retailer, your consumers are buying via mobile channels, so if you’re not present then it’s time to start getting behind mobile and start taking advantage of the reach and sales it has to offer.

In today’s post, we bring to you 6 key suggestions to keep in mind during the development and life span of your channel extension into the world of M-COMMERCE.

1. Your Consumer Is The Center Of Your Universe

shop vs_m_commerce

And if they aren’t, then they should be. First things first, you need to get to know your fans and consumers. Get informed about their style, their favourite brands, when and where they make their fashion purchases. These insights not only enable you to create a personalized service that satisfies their particular needs but will help convert fans into consumers. The research process is an ongoing process which can be further facilitated by M-COMMERCE. Gather, use, rinse, repeat.

apple store

We can learn a lot from the m-shopper’s purchasing habits and see which products our users prefer and get instant feedback about their user experience by using simple evaluation tools (along the lines of Apple’s star system). Additionally it enables you to create loyalty programs and measure ROI in real time. Now that is what we call efficiency.

2. Differentiate Yourself From The Competition.

You have to offer something new while ensuring staying true to your brand identity. After all this isn’t just another day at the mall, this is your brand’s ultimate mobile fashion experience aimed to offer the same experience and service aligned with your brand’s values but digitally, meaning 24/7/365. Get creative.

ser diferente

A great example of originality and functionality is Stella McCartney’s app which goes beyond providing a typical digital magazine, but rather it mixes it up with videos, games and shoppable images offering a dynamic shopping experience.

stella

Another innovative example is AIX Armani Exchange Viodemix’s app, which enables us to create our own runway show complete with our own fashion designs that you can share on your social networks.

3. Shout It From The Rooftops.

The goal is to get the word out that you have gone mobile. In order to get your m-commerce app recognized, leverage your fan. For example you can start a a competition to get your customers working for you. Don’t forget to make it easy to access your app by adding links and information about your new app via other channels of communication, including social networks, web site, stores and newsletters. Without solid communication your m-commerce will be slow moving.

An example of effective M-COMMERCE app communication is the Net-A-Porter campaign. 

On Net-A-Porter’s mobile website they advise you to download their app…

APP NETA A PORTER

… And if you enter using your PC, they have a section which informs you about their m-commerce applications …

net a porter web

… And in their social media networks … consumers can share the Net-A-Porter app via Facebook, Twitter and email. Genius.

untitled4. Link Your M-Commerce To Your Store

Create a unique 360 degree experience. Using M-COMMERCE applications such as QR codes or GPS will facilitate the union.

In store you can offer QR coupons or advertisements which offer more info about the product.

pantalones-vaqueros-codigo-qr-L-q8IUWl (1) QR discount

With smartphones or tablets you have the ability to push your consumer to your store or to your app, with GPS features the opportunities are endless.

m-commerce alert

These features offer pop up notifications so that after downloading the app users can choose to receive pop up messages. Meanwhile with geo-fencing, we can find out where the user is at any moment in order to keep them updated on the purchasing possibilities that are nearest to them at any precise moment.

5. See It. Want It. Now.

It’s all about how you showcase. The screen for mobile devices are significantly smaller than a PC, so be creative in how you use the space. Less text and more images is key. We recommend using the mobile space to beautifully highlight your products. Remember the saying, an image is worth a million words.

ipad picture is +

6. Click And Buy.

click_to_buy

You have to make sure your fashion consumer can get informed and make purchases seamlessly. The ease of use is the most important especially when it comes to check out.

As is the case with e-commerce, M-COMMERCE is one of the few sectors that is growing. So what are you waiting for? Get Mobile.