Posted by: Rachel Iwaniec
What crosses your mind when you think of Brazil…
Our thoughts exactly, but while this South American mecca was initially popular for its flip flops, Havaianas and thong beach wear, Brazilian fashion is quickly evolving into a fashion haven for up-and-coming designers.
With not only one, but two fashion events a year, Brazil is quickly becoming the fashion hub to add to your radar. Keep a pulse on designers such as Osklen, Issa, Carlos Miele, Pedro Lourenço, Alexandre Herchcovitch and Lucas Nascimento – quickly becoming international household names in the fashion industry.
The two fashion events provide forums to express both Brazilian lifestyle, street and diffusion brands (Fashion Rio) and more directional designers that address both domestic and global recognition.
In a recent article in the Guardian, Garcia Cabral of Luminosidade, the company responsible for both Sao Paulo Fashion week and Fashion Rio, maintains, “We Brazilians have a different relationship with our bodies from other women; it’s part of our DNA, which is expressed on the catwalk through sexy clothes.” Cabral further elucidates that this particular portrait of the woman brings a fresh perspective for fashion in the future. The next steps for success are to push Brazilian fashion from the domestic to global atmosphere.
Coinciding with the international fashion calendar, we should keep our eyes peeled for what Brazil has to offer next season