Digital Creativity on the Runway

Posted by: Verónica Maya

We’re infatuated with a trend that is infiltrating the runways for SS13. It’s a pattern that stands out more than the others and might be sticking around for a while. You can find it on ready-to-wear, bathing suits, bags, hats, knits, denim, everywhere! We’re obsessed and we think you might get hooked too. Today it’s all about the I ❤ Digital Prints.

Colibri noblesse

The digital printing is the technique used by designers to project an image onto a fabric. Many designers are already using this technique including…

Clover Canyon

Clover CanyonDevastee

DevasteeKenzo

kenzoDigital printing techniques provide designers with original and innovative scenarios, bringing a unique touch of creativity to each design. When speaking of unique creativity let’s not forget designer Custo Dalmau for Custo Barcelona, who has of course introduced a range of digital prints in his SS13 collection.

Custo Barcelona

Custo Barcelona

Custo’s not the only one who knows how to play with digital prints, check out Jean-Charles de Castelbajac who also presented his summer collection in a variety of digitally printed patterns.

Jean-Charles de Castelbajac

Jean-Charles de Castelbajac

And of course our very own Agorique members are very well versed in the world of digital printing.Louve of Nordneg and Zubi use this technique to beautifully capture vibrant collages and images of adventures on to their silk bow ties & scarves and cotton clutches. Love.

pajaritas

ZubiWe are obsessed with digital printing and are confident that this mix of dynamic and creative designs will make for an explosive and  exotic trend this coming SS13 season (and beyond).

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